This major new book on how to develop business by a professional with extensive experience of both Europe and the USA is packed with innovative ways of generating leads. A practical source of advice and techniques for winning new business from both new and existing customers, it provides the essential skills for: analyzing customer needs and building relationships; understanding the psychology of selling; writing successful proposals and making outstanding presentations; and pushing through to win.

Desktop guides are a practical source of reference, guidance, techniques and best practice. They contain an abundance of checklists, charts, do's and don'ts, summaries and special tips.

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