What you really need to succeed in business is customers. Everybody in your business needs to be constantly looking for them, because you'll always lose some through no fault of your own. But few people are naturally comfortable with selling - and not everyone has been trained to do so. This clear, memorable and easy to understand book contains practical information on how to do it right - and how to do it better if you are already doing it. It will show you how to: - DEVELOP YOUR SALES SKILLS FROM SCRATCH - MAKE CUSTOMERS COME TO YOU - MAKE A COLD CALL AND GET AN APPOINTMENT - MOTIVATE CUSTOMERS TO BUY USING 4 SIMPLE SALES STEPS - DEVELOP RELATED NETWORKING AND REFERRAL SKILLS 

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